Reiss SWOT Analysis free essay sample

Reiss really pays close attention to detail and quality of fabric. For example, for this large collar overcoat, Reiss have chosen to use a wool-rich blend, a very high quality fabric for a coat. The double-breasted style gives a formal look and the oversized collar gives a touch of informality. Moving onto the element of interest; the sunray effect seam detail. This gives a ‘shapely look’, suggesting that Reiss like to not only create formal looks but also very feminine rather than androgynous. Jacquard is a very interesting fabric that can be used to ‘spruce up’ any – otherwise plain – garment. I love Reiss’ clever use of mixing plain and textured fabrics and what better textured fabric to use than jacquard? It is yet another great way to add attention to detail with its intricate, ‘embossed’ and oh-so-shiny quality. Taruca is a breath of fresh air amongst the other Reiss Garments with its striking red hue and beautifully simple neck detail (again, attention to detail  Ã‚  and glossy lining. We will write a custom essay sample on Reiss SWOT Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Shop Layout If there is one thing I have noticed about Reiss’ stores worldwide, it is the minimalistic, formal and no-nonsense layout. From monochrome steps to clear hanging shelves, the moment you enter the shop the ambience is smooth yet sharp, simple yet bold and calm yet formal. The most recognisable details of the stores being true black with chrome, cylindrical bars and sometimes full wall mirrors and due to this professional layout. I have drawn my customer profile to a conclusion, taking points from all aspects of the company itself; the prices, the garment quality and finish and also the shop layout. The prices for the garments at Reiss are quite high-end. This – I feel – is because of the high quality material that Reiss use to make their garments. My conclusion is that Reiss design with simple, key shapes in mind, focusing on textured materials to add the element of interest in small detail. I feel that Reiss attract business orientated minds, where high prices propose high quality and above-standard finish. When you enter a shop, it only takes you a few seconds to determine whether or not you feel comfortable in the ambience that the layout gives off. Unlike Primark, for example, that give off a loud, bubbly feeling, Reiss’ target market are obviously higher end customers that feel comfortable with minimalistic style and calm ambience. These customers are looking for a striking yet professional look to ‘seal the deal’. Competition and Weaknesses

Starting a Street Team

Starting a Street Team Every writers dream is to find as many readers as possible, but finding readers takes valuable time away from writing. The idea having an army of readers working to promote your book sounds too good to be true. But, is it? You can develop your own street team to grow your readership. But how? This is what I learned from my first street-team: Start a closed Facebook group for your street team. Use this group to promote your book before its release and during the first week. They in turn share on their own social pages. Send an invite to as many of your most active followers/fans as possible to join the private group. We like thinking we are on the inside of something. It is fun to connect with other readers who really like the authors work. Update the street team on the progress of the release, give date and goals, i.e., 100 verified reviews on Amazon in the first week, etc. Â  They are going to buy/read anyways, you are just asking them to do it quickly. I read the last book in one day (release date) and had my review posted on the second day. Encourage them to ask friends and associates to read/review as a favor, etc., share the goal of 100 reviews needed for a favored author. The idea is that people flock to a blockbuster movie, and this is no different, plus they get the enjoyment of reading! Books are always better than movies. Provide your input/commentary on posts Encourage one person to take the lead. They will keep the group on target without you having to do everything. Â  A short Good morning post to the group each morning acts as a reminder to the others to reach out in some way. Consider giving your galley copies to the group to read and post reviews on Amazon, Barnes Noble, Goodreads, Facebook, Twitter, and more. They can pass them on to other reader/reviewers to help your pre-and post-release numbers. Let your publisher know if your street team members belong to NetGalley so they can download a copy of your book to read and review. Post frequently to the street team group leading up to the book release (one month before the release through the end of the first week) to give encouragement/praise. Encourage them to post photos, advertisements, and promotional ideas on their private social pages, too. Add any of the other things you have already been doing to promotebut make the group the first audience for your ideas, etc. It is a fluid group that will adapt to any ideas you share. Marketing our work is the hardest part of being an author, but it is not impossible. Using a street team will make that much easier. You will make a few new friends and connect with more readers who love your work. Isnt that our goal, after all, expanding our readership?